Long a supporter of shopping locally, the Chamber has been a champion of events such as BlackFriday and Small Business Saturday. Spending locally, however, is more than just a holiday promotion, and it encompasses more than just shopping at local retailers. It involves all of our businesses, and we need to "think Pike first" year round and whenever choosing goods or services. Thus, the Pike County Chamber of Commerce is pleased to sponsor a program called "Live Pike, Love Pike, Spend Pike!"
Below you will find information about the history of our initiative- Live Pike, Love Pike, Spend Pike, as well as the history of Small Business Saturday (scroll below).
History of Live Pike, Love Pike, Spend Pike!
In the fall of 2013, the Chamber conducted a survey of businesses. The survey identified that our great "Quality of Life" was one of the strengths of living and doing business in Pike County. However, many survey respondents expressed a concern about dollars leaving the area, and the need for continued education for our residents of the importance of keeping these dollars in the county. It is recognized that unless we keep our local businesses healthy and operational, our communities won't be healthy and the great quality of life we all enjoy will erode.
Long a supporter of shopping locally, the Chamber has been a champion of events such as BlackFriday and Small Business Saturday. Spending locally, however, is more than just a holiday promotion, and it encompasses more than just shopping at local retailers. It involves all of our businesses, and we need to "think Pike first" year round and whenever choosing goods or services.
Thus "Live Pike, Love Pike, Spend Pike!" was born. The Chamber Board is committed to supporting our local businesses and excited about addressing issues identified by our members and friends.
What is "Live Pike, Love Pike, Spend Pike"?
Live Pike, Love Pike, Spend Pike is a program introduced by the Pike County Chamber of Commerce and several corporate sponsors that encourages Pike County residents to purchase services and products in our local area year round. The campaign's goal is to educate local consumers about the real and valuable benefits of spending first in their home county—Pike County, Illinois.
Why shop locally?
Local businesses support our community through employment, sales and property taxes, community service contributions, donations, and more. Every dollar that Pike County consumers spend locally casts a vote in favor of the future of our community.
Local business owners live in our community, care about our community, and invest in our community. Studies show that 40 cents of every dollar spent locally has local benefits. These dollars finance our local quality of life, making every local purchase a good investment in our community.
Top Ten Reasons to Live Pike, Love Pike and Spend Pike
1. Protect Local Character and Prosperity
Pike County is unlike any other area in the world. That’s probably why you choose to live here. By choosing to support locally owned businesses, you help maintain Pike County’s unique character.
2. Community Well-Being
Locally owned businesses build strong neighborhoods by sustaining communities, linking neighbors, and by contributing more to local causes.
3. Local Decision Making
Local ownership means that important decisions are made locally by people who live in the community and who will feel the impacts of those decisions.
4. Keeping Dollars in the Local Economy
Your dollars spent in locally-owned businesses have three times the impact on your community as dollars spent at national chains. When shopping locally, you simultaneously create jobs, fund more city services through sales tax, invest in neighborhood improvement and promote community development.
5. Job and Wages
Locally owned businesses create more jobs locally and, in some sectors, provide better wages and benefits than chains.
Entrepreneurship fuels America’s economic innovation and prosperity, and serves as a key means for families to move out of low-wage jobs and into the middle class.
7. Public Benefits and Costs
Local stores in town centers require comparatively little infrastructure and make more efficient use of public services relative to big box stores and strip shopping malls.
8. Environmental Sustainability
Local stores help to sustain vibrant, compact, walkable town centers-which in turn are essential to reducing sprawl, automobile use, habitat loss, and air and water pollution.
A marketplace of tens of thousands of small businesses is the best way to ensure innovation and low prices over the long-term.
10. Product Diversity
A multitude of small businesses, each selecting products based, not on a national sales plan, but on their own interests and the needs of their local customers, guarantees a much broader range of product choices.
Adapted and reprinted with permission of Stacy Mitchell, The Institute for Local Self-Reliance
Live Pike, Love Pike, Spend Pike has several elements:
We need to educate our residents WHY shopping local is important. Working with our partners, we have developed educational messages, PSAs,articles and flyers. We use radio, Facebook, Twitter, and email campaigns to communicate on both an intellectual and an emotional level. Local businesses and customers provide testimonials.
We have developed seasonal campaigns to encourage local spending during key buying times AND provide gift ideas & locations. Ideas include: Valentines Day, Easter, graduations, Mothers Day, Fathers Day, holidays, festivals, fairs, farmers markets in the spring & summer, and many other seasonal events. Can you think of others?
We plan to highlight businesses in all business categories to remind our residents of all the products and services that can be found right here at home. Share your suggestions with us, we'd love to hear them.
Join us in this new campaign. If you live in Pike and love it, spend here!, 7 inquiries regarding school facility tax implementat